Make Cash Now - AdWords Tips - One Simple Trick to Skyrocket Your AdWords Click Through Rate

Okay so let's get some of the preliminaries out of the way first.

- You need to turn off the content network (initially) and only use the search network. - You should be using a new campaign and ad group.

This is only because you have a better chance of controlling what happens to your ads by focusing solely on the search network. Then you can proceed to open your ads up to the entire network, once you have tested that your ad and keywords are right and you are achieving a high Click Through Rate.

So what is they secret?

THE PRODUCT NAME

Not one and certainly not a broad match type keyword. Because what I had been trained to do in the past was to look for long-tailed keywords or keyword phrases that were 2 or more. When I first heard about using the product name as the keyword I just didn't get it. One of the easiest ways to achieve a high Click Through Rate in Google Adwords is to use the product name as the keyword.

I was convinced enough at the time to test it out and what I found out floored me, when I was told to use the product name although I didn't really understand it. Let me tell you a true story of what happened to me, well.

Went out for a walk with my wife and by about lunch time the same day I looked into my clickbank account and found that while I was walking I had made 3 sales. I activated them in the morning. Exact match and phrase match, ) broad match. I had put up two AdWords campaigns both using the product name as the keywords and using all three match type variations (i.e.

But boy were they profitable, further more my Click Through Rate was sitting at 25% I only had about 10 - 15 clicks.

Skyrocketing Click Through Rate and falling pay per click prices. And the same thing happened, i duplicated the same thing on two other products, thinking this was a fluke.

And it works for one simple reason.

TARGETTED AUDIENCE

. They are searches that have already completed what we say in the industry their 'buying cycle' and they are searchers that have assessed the marketplace and are ready to purchase a product that suits their requirements. The searchers are extremely targeted.

This is what I call the 'Assessing' Phase. We compare the pros and cons of each product, and then based on that information, we then assess the data that we have collected along the way. To get an understanding of what is out there - this is what I call the 'Data Gathering' phase, where we start off by researching various products. All of us go through the 'buying cycle', if you think about it.

The 'Buying' phase, you guested it, this is what I call. Once we have completed the assessing phase it is time to pull out the credit card and buy whatever product satisfies our requirements, now.

Primarily because we use the product name, we have a better chance of attracting those people in the Assessing and Buying phase, with that information in mind.

And if they are more likely to click on your ad and find what they are looking for (hint hint - the product) then they are more likely to buy this product from you. And because these people know what they are looking for they are more likely to click on your ad.

However profit is based upon revenue minus expenditure not how many clicks you generate, using the product name will generate fewer clicks and few impressions.

Pay $0.60 a click today you may very well only have to pay $0.20 two weeks from now, which means that if you. Further more if you continue to generate a high Click Through Rate then Google will reward you by lowering your bids per click.